Specialization Strategy
Specializing can help you stand out and command higher rates.
Benefits of Specializing
- Less competition in niche areas
- Higher perceived expertise
- Can charge premium rates
- Stronger portfolio
- More referrals
How to Specialize
- Identify what you do best
- Research market demand
- Focus your profile on that specialty
- Build a targeted portfolio
- Target relevant jobs only
Examples
Instead of general web developer, become a React specialist or ecommerce developer.